Freelance Email Marketer
DhuMall, Philippines

1. Job Summary:

A digital marketer who is focused on building email lists, creating emails, and generating and nurturing leads through written communications. An email professional who works with email automation software, sending out newsletters, email blasts, and more to increase brand awareness and create a brand’s place in the market.

1. Responsibilities:

• Producing and monitoring a vast variety of email marketing campaigns
• Making sure the design and layouts of emails are on-point and user and mobile-friendly
• Copywriting, editing, and proofreading key messaging in and out of email templates
• Suggesting graphics layout to designers
• Consolidating email lists
• Securing email databases for future campaigns
• Performing competitive market research to optimize existing strategies
• Tracking essential metrics (e.g., open rates, unsubscribes) and improving processes
• Assisting with other digital marketing efforts
• Include persuasive ‘call-to-actions’ in advertisements and promotions
• Coordinate and monitor reports on the maintenance, integrity, and security of several databases
• Reporting to the Management Team about the campaign performance
• Follow-up interested respondents
• Develop and code the list of segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary database vendor

• A skillset in email data analysis
• Awareness of anti-spam and data collection legislation
• Broad understanding of digital marketing strategies
• Experience with product launches or integrated marketing campaigns
• Excellent communication and presentation skills with proficiency in content management systems
• Working knowledge of market research, surveys, and data analytics

Job Rewards and Benefits