- Job Title: Branding Specialist
- Job Summary: An individual who makes sure that your favorite brands stay remain consistent in appearance and quality who collaborates with designers, marketers, and other brand specialists to make sure that every segment of a company’s visual identity is on point and updated.
- Responsibilities:
- Conducts market research to classify new trends in the industry while developing marketing strategies based on these trends
- Constructing marketing plans to heighten brand awareness and product promotions
- Performing market research and data gathering about potential customers’ needs, preferences, and purchasing habits
- Preparing, curating, and managing advertising campaigns, public relations efforts, and other initiatives to promote brands and products
- Suggesting changes to existing products or developing new products based on market trends and customer feedback
- Working hand-in-hand with sales teams to advertise new products and services to existing clients and target market
- Come up with advertisements for both online and print publications
- Updated with the competitors’ products and services to pinpoint new opportunities for growth or other ways to improve existing products and services
- Building and maintaining relationships with advertising agencies and other suppliers to guarantee a smooth operation and execution of marketing campaigns
- Meet with clients to determine what they prefer and what they want to achieve