Digital Marketing Manager -1817090710 (CG)
Support Shepherd, Philippines
Job Description
**LOOKING FOR FILIPINO CITIZENS RESIDING IN THE PHILIPPINES**
Job title : Digital Marketing Manager
Salary : 900-1600 USD
Working Schedule : 9:00AM to 5:00PM EST
BACKGROUND OF THE COMPANY
The company operates as a real estate investment firm. The Firm focuses on niche investment opportunities to generate long term wealth and cash flow while protecting investor capital. It serves clients in the States of New York and Florida.
SPECIFIC DUTIES AND RESPONSIBILITIES
CONTENT
o Content Creation:
Identifying areas of content gaps and managing the creation of new processes: website blogs, Facebook ads, Google Ads and more.
Monitoring and continuously improving the digital presence of Castle Park Investments and its communities on Facebook amp; Instagram pages, YouTube channels, Websites, Google Places and more.
Writing the advertisements and headlines
o Content Maintenance: On an ongoing basis, review content and update to reflect evolving ideas.
o Content Calendar Management: Create and manage a content calendar.
o Content Designing:
Designing email drip campaigns
Designing landing pages
Coordinating photoshoots if necessary
Graphic designing if necessary (ideally on an online tool such as Canva)
SEO amp; PPC
o Keyword Planning:
Ability to use Google Keyword Planner preferably using additional keyword research tools to support it.
Monitoring and continuously improving keyword performance
o Manage Backlink building process:
Backlink audits, Reports
Understanding the importance and best practices for URL structure
Bringing new ideas for improving SEO to the team
o Ability to use SEO plugins on WordPress to boost website traffic and conversions.
o Building and sustaining Google Ads Campaigns
o Creating and publishing Facebook amp; Instagram Ads
ANALYTICS
o Keep track of significant marketing KPIs Conversion Rate, CTR, trends in impressions, ad spending metrics etc. using:
Google Analytics
Meta Ads Manager
Pipedrive automated campaigns
Google Optimize and more.
COMMUNITY amp; CUSTOMER ENGAGEMENT
o Communicating with users on Castle Park Investments social media pages following up with requests, comments, reactions etc.
Requirements
QUALIFICATIONS
Bachelor’s degree is required
2+ years relevant experience as Digital Marketing Manager/Specialist or similar
Working knowledge and experience with Facebook Ads, Instagram Ads, and Google Ads is a must
Working knowledge and experience with Social Media Analytics like Google Analytics, Meta Ads Manager, Pipedrive automated campaign, Google Optimize is a must
Working knowledge and experience with SEO techniques, and principles, SEO plugins on WordPress, Google Keywords, etc. is a must
Experience creating contents for social media platforms such as Facebook, Instagram, and YouTube.
Portfolio of past/present work is required
Must have good communication skills
Someone who has extreme organizational skills and time management
Someone who is easy to work with, reliable, good listener, and efficient
Must have a reliable internet connection
Benefits
Holidays: US Holidays